Core team

Umar Farooq

Managing Director | Senior Photographer

Since 2002, Umar has worked with a number of national and international clientele, proving time and again that he has the rigour, energy, temperament and skills to capture and deliver impactful imagery under strenuous circumstances. His exceptional sense of composition and for finding the extraordinary within the ordinary makes his work stand out.

With extensive experience leading teams and meeting deadlines, he is the ideal person to manage projects of any scale and ensure quality work delivered on time, every time.

Cyrus Viccaji

Head of Production | Filmmaker

Cyrus Viccaji is a specialist in developing highly curated communication films. His skillset includes reporting, cinematography, video editing, music production and theatre which inform 15 years of experience leading teams to develop genuine and persuasive original content that drives engagement, and measurable change for his clients.


He has personally conducted close to 500 interviews of various stakeholders, from chief ministers and educational leadership to teachers, students and community members across Pakistan, Sri Lanka, NA and Europe in his work for GEO News, the BBC, British Council Pakistan, Adam Smith International and Cambridge International among others.

Professional Collaborators

Aaranya Rajasingam |Technical Advisor

Following an M.Sc in Strategic Studies (NTU Singapore), Aaranya has a decade of experience in communication, outreach and networking, for service providers like UNDP, GIZ, government agencies and local communities.

Hasan Mir | Project Manager

Hasan Mir has a background in IT and customer support (Duetsche Bank, LDM Global). He is highly organised and has exceptional interpersonal skills to deliver on communication strategy.

Fifi Haroon | Content Consultant

Executive producer and senior broadcast journalist with 18+ years of leadership experience in the BBC and leading global channels. Fifi advises for content that drives engagement and avoids pitfalls.

Masood Alam | Music Composer

Masood is a highly sought-after music producer with 15+ years of experience designing & mastering audio for big-budget agency-produced Ad-films, short and feature-length documentaries.

Mohammad Kashif | Senior DOP

'KT' has 20+ years experience framing and capturing stunning visuals for top news, documentary and ad-film productions in studio or on location. His 'eye' for detail and stamina for 'finding' exciting imagery distinguishes him in an extremely competitive market of senior directors of photography.

GM Baloch | Line Producer

An investigative journalist with a passion for history and anthropology, GM is a meticulous researcher, networker and locations manager with amazing people-skills.